History of Else Design, Inc.

I demand two things from a plant pot: the design should please the eye and the plant should thrive in it. Finding pots that met these demands simultaneously felt like an impossible task in the existing market. As an interior design enthusiast with a green thumb, I noticed then that I was not the only one facing this problem. Therefore, I decided to start a company that would offer what the market lacked: pots designed to please the eye, as well as the plant.

Else Design, Inc. was founded in spring 2004. That very same year Else Design was awarded first prize in the category of art and design in the prestigious Venture Cup Business Plan Competition. After intense product planning and seeking out the best possible partners, we launched our first products in the spring of 2006. Else Design currently operates in Arabianranta, Helsinki. Our products are designed in Finland and our pot mold production utilizes Finnish craftsmanship of the highest quality.

Else Design was created out of love for plants and interior design. The name of the company conveys our wish to offer innovative solutions for home decorators with a taste for something green. In order to discover new means to approach interior decorating with plants, we support and cooperate with young, talented designers. Else Design is always on the lookout for fresh ideas and ways to develop our designs. We hope to offer something new and different not only today, but also in the future.

Katriina Määttä
CEO